Objective:
Design a poster to promote a free local screening of the movie Helvetica by Gary Hustwit. Use ‘Helvetica’ as the main heading of the poster. Create interest and engagement using hierarchy, emphasis, contrast, balance, and composition. Experiment as much as you can with the typography to create a creative design and layout. Experiment with size, angles, boldness, contrast, shade, positive and negative space.
Solution:
For this poster project, my goal was to introduce a sense of boldness to the traditionally minimalist Swiss design philosophy. I approached this by incorporating high-contrast colours that immediately catch the eye, adding energy and visual impact without compromising clarity or structure. The result is a piece that balances restraint with expression, staying true to the grid while pushing its boundaries.
Tools Used:
Adobe Illustrator, Adobe Photoshop
Design Option B
Design Option C
Chosen Design
